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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base. Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L.

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Restaurant Loyalty Programs to Boost Revenues

Cheetah

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

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4th of July Specials for Restaurants: Promotions and Ideas for 2021

Touch Bistro

With orders expected to surge on July 4th, make sure you have the right equipment and restaurant technology to safely accommodate big groups or process more online orders. A mobile POS that you can take tableside to capture customer orders. . Marketing and Promotions. Equipment and Technology. Download Now.

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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

Limited-service restaurants (those in quick service and fast casual) had a sharp acceleration in their guest check growth, as consumers likely shifted to larger off-premise orders to feed multiple people at home. Consumers are still very willing to get mobile and visit your stores for pick-up.

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All You Need To Know About Starting A Successful Food Truck Business In The UAE

The Restaurant Times

They are part of a relatively new type of mobile business which caters to customers at various locations. Starting a food truck provides multiple advantages at once, especially pertaining to cost and mobility. Market Your Business. Marketing a food truck business is as essential as setting up one.

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5 Restaurant Loyalty Program Ideas to Reward Customers

Touch Bistro

Having a restaurant rewards program benefits your business in two major ways: it incentivizes repeat business and increases your average order value. Increasing order size. For example, if you offer bonus points to customers who order a combo instead of a la carte dishes, you’ll make more sales on drinks and sides.