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Restaurant Marketing in the Coronavirus Era

Modern Restaurant Management

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. Keep Employees Informed. Among the highlights: Pickup Incentives.

Marketing 199
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Three Steps to Improving Customer Loyalty During the Pandemic 

Modern Restaurant Management

Cardless programs reduce the number of high-touch surfaces for customers and staff and serve the additional benefit of eliminating issues related to card replacement. While customer loyalty apps offer the benefit of being touch-free, they often require extensive personal information such as names, email addresses and birth dates.

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How to Set Up Online Ordering for Restaurants

7 Shifts

7shifts' data has seen a 243% growth in delivery-related roles (i.e. As of December 2020, 900 delivery-related roles have been created in the 9 months since March 2020. With those logistics handled, “you can really just focus on the marketing and branding, connect with your guests, and running the kitchen," says Landers.

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What’s Next?: MRM Restaurant Survival Guide Updates

Modern Restaurant Management

The National Restaurant Association Educational Foundation has launched the Restaurant Employee Relief Fund to support U.S. restaurant employees financially impacted by the coronavirus crisis. Clic here to d onate to the Foundation’s Restaurant Employee Relief Fund. This fund is designed to help those struggling employees.”

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What is Reward Marketing? How it increases customer loyalty & retention.

Bingage

Customer reward programs in marketing are point-based loyalty programs that offer discounts and other incentives (gift cards, vouchers, coupons, cashback, or free or discounted products or services…) in exchange for increased customer involvement and purchase. Types of Reward Marketing. Benefits of Reward Marketing : 1.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Other leisure-related categories affected the most included travel, cruises, lodging and airlines. COVID-19 Consumer Dining Trends.

2020 193
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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

The only sustainable way to address the pain points is to rebalance digital and staffing resources by utilizing mobile strategies to alleviate stress in customer facing interactions while complementing those processes that are labor intensive,” said Judy Chan, Bluedot’s Chief Marketing Officer. Regional & Market Performance.

2021 163