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When the menu is not their own then they are left with all the responsibility for the guest and employee experience and very little authority to set the stage for success. It is a juxtaposition that is nearly impossible to manage. To the owner/operator there are two things that define success: customer satisfaction and profit.
As they say in life – the first step in recovery is to admit that there is a problem. Different in the way that we must treat members of our team, different in the environment that is created, and certainly different in the level of enthusiasm that younger people have for a career in the kitchen. We are changing, but maybe not fast enough.
Now, providing we don’t ignore the still looming dangers of Covid and the challenges of convincing 40% of the population to accept the vaccine, we might stand a chance of long-term recovery. The small stuff is what adds value to the guest experience. This is what will bring guests enthusiastically back to your dining room.
But much has changed since you’ve last had dine-in guests; consumer spending behavior and eating habits have been reset. Other than your most loyal customers, there is no guarantee that your old guests will return to dine with you while social distancing and other public health recommendations remain in effect.
Each update highlights the most relevant and timely workforce, financial, guest and consumer trends. Full-Service: Service Guest Sentiment Improved in Q3. Powered by Black Box Guest Intelligence. Guest Intelligence tracks 6 main categories ‘food’, ‘beverage’, ‘service’, ‘ambiance’, ‘value’ and ‘intent on return’.
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