Remove Airlines Remove Coupons Remove Mobile Ordering Remove Take-out
article thumbnail

Radical Reconsideration and the Behavior Change Opportunity for Restaurants

Modern Restaurant Management

Restaurants ranked as one the most dramatically impacted sectors of the economy during the pandemic, right up there with airlines, hotels, gyms and movie theaters. Even full-service restaurants had accepted the inevitable, seeing gains by embracing options like mobile ordering, curbside pickup and third-party delivery.

article thumbnail

Why Your Restaurant Should Abandon Coupons and Embrace Loyalty Programs

The Restaurant Coach University

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Coca-Cola Research Reveals What Guests Want Post-COVID

Modern Restaurant Management

Not everyone agrees on the indicator that will signal the end of the pandemic, but most agree it isn’t over until the numbers say so, Retter pointed out. That was followed by airline travel (46 percent), attending live events (43 percent) and seeing movies in theaters (39 percent). Full-Service Restaurants. Since Q1 of 2020, 10.9

article thumbnail

MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

The survey found that 59 percent of US and 47 percent of UK consumers plan to dine-out as soon as they are able. But while limited dining options are available, people have shown an increased desire to help out independent restaurants. Mixed take-out bag. Can't touch this.

2020 197
article thumbnail

Not Just a Trend: The Restaurant Loyalty App

Lavu

o consider a customer survey to find out likes and dislikes in regards to loyalty programs. stick to your brand and brand messaging. o tier system where the more they visit the more valuable their rewards are, or for a certain number of visits they receive a new ‘status’ (similar to airline rewards but obtainable).

article thumbnail

MRM Research Roundup: Mid-June 2020 Edition

Modern Restaurant Management

As stay at home orders are lifted, consumers will begin visiting restaurants and businesses locally while practicing social distancing. Around one in six (16 percent) will avoid dine-in experiences altogether in favor of delivery or take-out. 35 percent decided not to go out due to the protests. Return to on-premise.

2020 184
article thumbnail

MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

“With almost 40 million alcoholic drinks sold weekly in America’s casual dining chains, small $ gains per beverage order can very quickly add up to some serious revenue gains. The Appeal of Coupons and Discounts. Coupons and discounts are also driving consumers to discover new businesses.

2021 196