Remove Advertising Remove Coupons Remove Front of House
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Deals Over Disses: QSR Marketing Post-COVID

Modern Restaurant Management

Deal or No Deal : The coupon, the freebie, the buy one/get one. Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Breaking down stats from the 700 surveyed consumers.

Marketing 442
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Best Advertising Practices for Dry Cleaners

Indoor Media

Why don’t we see more dry cleaning advertisements? Searching online can feel like a hassle when suddenly every option is laid out in front of them and quickly becomes overwhelming. Advertise locally, and hone in on your image within your community. Instead, it’s best to meet your customers where they are.

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Restaurant Accounting: A Comprehensive Guide

7 Shifts

When hiring restaurant accountants, your primary consideration should be those who understand the complexity of the food and beverage industry—both front-of-the-house and back-of-the-house operations and management. It involves tracking massive amounts of real data and industry benchmarks. Sounds complicated?

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What’s Next?: MRM Restaurant Survival Guide Updates

Modern Restaurant Management

Restaurant employees can apply online to receive a one-time, $500 check to use toward bills, including housing, transportation, utilities, childcare, groceries, medical bills and/or student loans. The Foundation will administer the grants, offered on a first-come, first-served basis. Live in the U.S., an overseas U.S. state or territory.

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5 Psychology Tricks for Grocery Store Advertising

Indoor Media

From strategically placing products in areas that inspire consumers to buy to harnessing the power of coupon advertising, grocery store chains take numerous approaches to influence how consumers purchase their products. You’re walking aimlessly around the grocery store in search of something for dinner. Sound familiar?

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. The survey found that 59 percent of US and 47 percent of UK consumers plan to dine-out as soon as they are able.

2020 493
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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

You need to put yourself in front of diners, get them in your door, and turn them into ambassadors of your restaurant that come back and tell their friends about you. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. So, what sets you apart from the pack?

Seating 221