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Turn Pricing into a Growth Strategy : A smarter approach to menu pricing can boost revenue and profitability without compromising guest experience. In fact, in a 2023 Coast survey on animal fats, half the sample of 1,000 respondents gave a thumbs-up to animal fats for taste and versatility in the kitchen. ”
Loyaltyprograms also matter: 65 percent of drive-thru users and over 60 percent of takeout and delivery users say membership affects where they order. percent) compared to 2023, while Dunkin’ saw a slight improvement (0.5 Three-quarters of delivery customers value tech-enabled ordering and payments.
On the surface, the numbers suggest a robust recovery. But unfortunately, there’s a good reason for that… and it doesn’t involve guests suddenly getting much stronger urges to visit more restaurants. Same-store sales and traffic growth this November were calculated compared to November 2023. Comp Sales -2.5%
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In this edition of MRM Research Roundup, we feature news of the expected pent-up demand from guests, the Great Restaurant Restart and delivery trends. Additional key findings from the survey include: Over a third (38 percent) of respondents plan to have between 1-20 guests, with 32 percent planning to have under 50.
With the strategic and financial backing Jay and his team bring, we will continue to focus on key operational initiatives to improve guest experience, menu development, and focus on the growth of our brand. ” America's Recovery Fund. A broad-based, efficient recovery fund is the best path forward.
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