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MRM Research Roundup: Cautious Optimism, Beyond the Burn, and the Taylor Swift Economy

Modern Restaurant Management

Though takeout is popular, dining out has its own allure, especially for social occasions. Socializing with friends (48 percent) and enjoying higher-quality food than they can prepare at home (47 percent) also rank highly. Gross Merchandise Value (GMV) at local restaurants grew by 12.8 What Drives Americans to Dine Out?

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Face Pay Network, Restaurant of the Future and The Main Course

Modern Restaurant Management

As the NBA’s first partner in the on-demand delivery platform category, DoorDash is launching its #PlayItForward Challenge, a new social media campaign designed to unite communities and encourage fans to support Black-owned restaurants. Merchandise specific to New York City and Times Square to commemorate the experience.

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Restaurant Loyalty Programs to Boost Revenues

Cheetah

They can gamify competitions and incentivize social media shares. What’s more, advertising deals about non-core products, like restaurant merchandise and swag , boost alternative revenue streams. TapMango has also devised methods to boost customers’ sharing their experience on social media.

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Entering China’s Emerging Coffee Market

Perfect Daily Grind

Between 2017 and 2018 their revenue almost doubled, and it’s estimated that a new Starbucks store opens every 15 hours in the country. WeChat differs significantly from other social media platforms as it can connect with 85 000 other apps, allowing users to shop online, pay bills, and video call someone.

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Inside the Starbucks Collectors Cup Market, Where a Single Tumbler Can Sell for Nearly $2K

EATER

The pandemic and social media have fostered an intense level of commitment from collectors, as well as fraudsters creating fake cups Most people who love Starbucks are in it for the drinks. Ashley Spaulding, a collector in Fort Worth, Texas, got her first reusable Starbucks cup as a gift from her husband in 2017.

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MRM Franchise Feed: Krystal Refranchising and Pieology in China

Modern Restaurant Management

Cheatham is the former Senior Director of Marketing for Pretzelmaker and will now focus on e-commerce, merchandising and licensing for all brands – a major focus for the organization. Since their partnership began in 2017, Twin Peaks has raised $655,000 for Folds of Honor. She will now have oversight of all GFG snack brands.

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MRM Franchise Feed: Chicken Sale-d Chick and The Dolly Llama and This Is It! to Franchise

Modern Restaurant Management

Waffle concept The Dolly Llama recently signed with DCV Franchise Group as its franchising partner to expand the brand to major media markets across the country. Younger consumers are demanding shorter waits, great-tasting healthier food and an aspirational experience that they can capture across social streams.”