MRM Research Roundup: Cautious Optimism, Beyond the Burn, and the Taylor Swift Economy
Modern Restaurant Management
NOVEMBER 1, 2024
Though takeout is popular, dining out has its own allure, especially for social occasions. Socializing with friends (48 percent) and enjoying higher-quality food than they can prepare at home (47 percent) also rank highly. Gross Merchandise Value (GMV) at local restaurants grew by 12.8 What Drives Americans to Dine Out?
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