Entering China’s Emerging Coffee Market
Perfect Daily Grind
FEBRUARY 12, 2020
Between 2008 and 2018 , Chinese coffee consumption increased by 1032%, thanks to the growing influence of Chinese millennials. The millennial penchant for travel means that some will be exposed to Western ideals while overseas, with those in urban areas likely to come into contact with Western lifestyles and media in their day to day lives.
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