What is a Ghost Kitchen? Winning Models, Trends, and Opportunities
Apicbase
MAY 29, 2024
Every few months, a media article declares the death of ghost kitchens as a viable business model. The truth is ghost kitchens are alive and well. Indeed, they have been around for over a decade: a NYT article from 2019 dates them back at least to 2013. Market data, however, tells a different story. Virtual restaurant brand.
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