How Rotel Became an Essential Part of Any Queso
EATER
NOVEMBER 4, 2020
Merchandisers were able to scale up their production, which expanded the chile pepper’s reach and popularity across the south, including Texas. Rotel began marketing itself as a queso ingredient in 1949 through a recipe for chile con queso that simply required adding the canned good to melted cheese and serving it with chips.
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