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How to Turn Your Menu into a Marketing Tool

Modern Restaurant Management

Your menu plays a vital role in your business marketing. So, let's dive deeper into the steps on how to turn your menu into a marketing tool. Optimize Menu Design for Customer Behavior A menu is often one of the first things a guest interacts with when entering a restaurant, right after taking in the atmosphere and interior.

Menu 221
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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Food-away-from-home spending is likely to see modest growth as softer consumer spending patterns prevail. ” A Year of Challenges U.S.

Marketing 221
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What Brewery & Pub Owners Can Learn from Social Listening to Better Engage Guests

Restaurant Engine

You can find out which beers are crowd favorites, whether guests love (or hate) the trivia night, or if your seasonal menu is hitting the mark. Maybe a competitor is getting rave reviews for a food truck partnership or themed beer release. You can use these ideas and adapt them for your own location.

Brewery 52
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How Restaurant Owners Can Prepare for the COVID-19 Cold Weather Lull

Modern Restaurant Management

As a seasonal business, we must manage a budget that includes almost all revenue during those busy months and very little or no cash flow during the slow months. With slow seasons also comes the need to navigate seasonal layoffs and the task of hiring all the best people back the next season. Plan for Gaps in Your Budget.

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15 Must-Have Restaurant Marketing Tools in 2024

7 Shifts

You got into this business because of your passion for food and hospitality. Best restaurant marketing tools, software, and platforms for your business We rounded up and categorized various restaurant marketing tools by type, including email marketing, SEO, SMS, and social media tools. Let’s go over each category.

2024 221
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A Comprehensive Guide to Google Ads for Restaurants

7 Shifts

However, SEO is no longer enough due to high competition in the food industry. That’s why you should leverage Google Ads to showcase your restaurant and menu. The average CTR for restaurants and food establishments is 8.68%, with search ads being the channel that gets the most clicks (15.56%).

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34 Restaurant Marketing Ideas: How To Market Your Restaurant in 2024

7 Shifts

In 2020, the number of establishments in the food and beverage industry was estimated to be 23.1 You can give your customers 1 point for every $10 they spend at your restaurant (the price point depends on how much you're selling your food and beverages; just make sure to set an achievable price).

Marketing 195