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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

The top factor influencing the choice to buy alcoholic drinks with take out/delivery relates to ease and safety. Since then, gift card sales have declined, but online ordering and merchandise sales have both increased steadily: Online orders have increased 50 percent week-over-week for the last three weeks. New F&B Trends.

2020 491
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Coupon Advertising: 3 Ways to Reach Your Next Customer

Indoor Media

Think that coupon advertising is obsolete in the digital age? While many assume that deal-hunters and coupon-clippers are the only ones looking for a bargain, according to a survey by Visa, 72 percent of Americans who earn more than $125,000 use coupons. Think again. What does this mean? Loyalty Cards.

Coupons 78
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31 Restaurant Marketing Ideas for 2021

Touch Bistro

Optimize for Sales: Use menu engineering principles and a bit of behavioral psychology to influence the dishes that diners choose. For example, let’s say a popular Instagram food influencer posts a tasty picture of one of your best-selling dishes to their Instagram Stories. phone, laptop) and browser (i.e. Use Email Marketing.

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30 Creative Restaurant Marketing Ideas: How to Successfully Market a Restaurant in 2021

Gourmet Marketing

Simply request your audience to retweet a message and then they’ll be entered into a raffle for a chance to win a meal, some merchandise, or even something bigger. Work with food influencers and marketing services. One of the most effective ways to use social media is to find and work with food influencers. Source: [link].

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22 Restaurant Advertising Ideas Driving Guests To Tables In 2022

7 Shifts

Restaurant merchandise allows your brand to be given as a gift - either to or on behalf of some of your restaurant's biggest fans. For example, Cambridge Brewing Company often hosts giveaways for free beer and merchandise on Instagram. Want to lure in your competitor's customers with a coupon? Restaurant Merch.

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MRM Research Roundup: Cautious Optimism, Beyond the Burn, and the Taylor Swift Economy

Modern Restaurant Management

The Influence of Reviews HungerRush™ revealed how restaurant reviews significantly influence where people choose to eat. Gross Merchandise Value (GMV) at local restaurants grew by 12.8 Inflation's Influence on Shopping: 70 percent of Americans report that inflation will impact their holiday shopping.

2024 221
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MRM Research Roundup: Delivery Fraud, the Playground Effect, and Top 100 Places to Eat

Modern Restaurant Management

In one scenario analyzed by Incognia, a fraudster created 800 fake accounts to exploit new user coupons and was able to steal 1.5 percent of the total redeemed coupon value that month. Parents of young children are the most influenced, with many saying a playground makes a restaurant feel more family-friendly.

Delivery 221