Explaining Crumbl's franchise profitability
Restaurant Business
JULY 22, 2025
In April, we wrote about Crumbl , and a strange anomaly in its franchise disclosure document, showing that while average profitability per store was up, median profitability was down. The chain was established in 2017 and grew rapidly through franchising. By Jonathan Maze on Jul. Photo: Shutterstock. By Jonathan Maze on Jul.
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