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Restaurant Loyalty Programs to Boost Revenues

Cheetah

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

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MRM Franchise Feed: CPK’s Franchise Momentum and Rex’s Rebuilds

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. CPK Brings on Franchise Veteran. Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. Giorgio Minardi. ” Rex's Ready to Grow.

Franchise 104
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

A consumer's brand loyalty was also impacted during recent events, with 33 percent of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.

2020 197
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COVID-19 Resources for Restaurants

Modern Restaurant Management

In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico. “The restaurant industry, along with a few others such as airlines, hotels and walk-in retail, has been hardest hit.

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MRM Franchise Feed: Kitchen of the Future, Restaurant Sherpas and Dunkin’ Hirin’

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.

Franchise 168
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MRM Research Roundup: End-of-September 2020 Edition

Modern Restaurant Management

Rewards Network, together with American Airlines AAdvantage Dining and United Airlines MileagePlus Dining, surveyed their members to learn more about what they anticipate their dining habits will look like over the next few months. Restaurants with a loyalty program should also highlight the benefits while remarketing to guests.

2020 189
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Decade of Disruption: Restaurant Insiders Dish What’s on the Plate

Modern Restaurant Management

Technology-enabled franchises are better positioned to continually evolve to meet guests’ changing expectations. The kiosk trend will be embraced like it is in the airline industry. In fact, customers are even rewarded through generous loyalty programs and restaurants can improve the efficiency of its operations in the process.