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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

The study also uncovers consumers’ QSR competitive positioning, brand preferences, delivery trends, and use of new technology. The Appeal of Coupons and Discounts. Vericast offered for proprietary survey findings related to consumer sentiment around the use of coupons and discounts. Based on responses from 1,000 U.S.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Americans preferred to pick-up their food (38 percent US vs. 22 percent UK), while the UK preferred home-delivery (57 percent UK vs. 33 percent US). Restaurants vs. delivery services. Despite the popularity of third-party delivery apps, many consumers prefer to interact directly with the restaurant itself. percent and 11.3

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Restaurant Loyalty Programs to Boost Revenues

Cheetah

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share. Reading Time: 4 minutes. Another key aspect of a great loyalty program is the tier system.

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Not Just a Trend: The Restaurant Loyalty App

Lavu

o tier system where the more they visit the more valuable their rewards are, or for a certain number of visits they receive a new ‘status’ (similar to airline rewards but obtainable). o dine-in, take-out, and delivery. For delivery services, 79% used restaurant services, and 53% used third-party delivery such as UberEats.

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MRM Research Roundup: Mid-June 2020 Edition

Modern Restaurant Management

Around one in six (16 percent) will avoid dine-in experiences altogether in favor of delivery or take-out. Food and Alcoholic Delivery. There remains a high uptake of food delivery across the four states, with 67 percent of consumers having ordered take-out/delivery of food in the last two weeks, and 14 percent a delivery with alcohol.

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Restaurant Industry Performance Pulse

Black Box Intelligence

Total digital food sales, which includes online sales through full- and limited- service restaurants, traditional and delivery groceries, as well as meal kits, represented 4% of total sales in 2019. Share of Stomach Winners: Limited-Service Restaurants and Grocery Delivery. Powered by Black Box Consumer Intelligence.

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Coca-Cola Research Reveals What Guests Want Post-COVID

Modern Restaurant Management

Plan for off-premise growth : new behaviors will stick, with higher anticipation of incremental off-premise consumption like pickup and curbside delivery. Plus, consumers expect to continue utilizing incremental off-premise consumption like takeout, delivery and curbside pick-up post-COVID. Pre-COVID: 5.9 visits per month. drive thru.