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Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. Think for a moment about your restaurant’s current online presence. Can customers find you?
Plus, 43 percent of consumers told business news and insights website The Manifest that they prefer to order delivery from restaurants directly rather than from a third-party service. But one of the biggest digital investments restaurants can make is in advertising. Source More Smartly by Linking FOH to the BOH.
Frequency and repetition will help your advertisements get noticed. Ensure that your staff know the common signs and symptoms of COVID-19 so FOH staff can identify any ill guests, and staff can notify management if they or another employee are unwell Make sure you create, publish, and send the schedule to staff well in advance.
Another approach is to integrate an online ordering feature or plugin into your website and leverage your FOH as delivery drivers. Additionally, catering large events can help you manage your inventory more efficiently, reducing food waste and maximizing profit. Combos also help manage inventory and cut down on food waste.
Modern Restaurant Management (MRM) magazine asked restaurant industry movers and shakers: "What do you feel is going to cause disruption in the restaurant industry over the next decade?” In addition to improving the guest experience, technology also makes it easier for restaurants to manage their operations.
In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyalty program great. The option to skip the line is also an effective advertisement for non-members — they’ll see program members walk right in and want to get that advantage, too.
Each time you choose an applicant who doesn’t work out, you lose a lot of money because you have to advertise, interview, hire and train a replacement. The second is to advertise the position that you want to fill on a restaurant job board. Top 13 Websites To Post Restaurant Jobs: Craigslist. Jobs On The Menu.
Keep in mind though that each platform will come with its own tablet to manage orders. As the restaurant owner, you don’t have to manage any of these platforms, payments, or drivers – the third-party apps take care of everything but the food and food packaging. Get a Direct Online Ordering Solution with TouchBistro Online Ordering.
Managing a chain of company-owned restaurants is very different from working with franchisees. Develop marketing materials like leaflets, brochures, and (online) advertisements that outline your unique selling points and show potential business owners why your franchise is a great business opportunity. 9 Be Open To Feedback.
New regulations and the “death” of the cookie essentially dried up third-party targeting capabilities overnight, challenging the way restaurants craft advertisements and target consumers. Some of the most valuable insights for restaurants are found in general operations data, customer data and website data.
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