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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. Paid social media advertising that directly targets your local audience.

Marketing 508
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Competition’s Coming: Key Technology Changes Can Help You Win

Modern Restaurant Management

By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. But one of the biggest digital investments restaurants can make is in advertising. Source More Smartly by Linking FOH to the BOH.

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7 key restaurant revenue streams to prioritize in 2024

7 Shifts

Another approach is to integrate an online ordering feature or plugin into your website and leverage your FOH as delivery drivers. optional embed: [link] ] Customers who wear or use your branded products act as walking advertisements, spreading the word about your restaurant.

2024 243
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5 Effective Restaurant Loyalty Programs, Plus Tips For Success

Sling

One of the best ways to keep customers coming back to sample your fare is to implement restaurant loyalty programs into your workflow. In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyalty program great. What Is Customer Loyalty?

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Decade of Disruption: Restaurant Insiders Dish What’s on the Plate

Modern Restaurant Management

We’re going to see companies come to market with the ability to tap into their security systems and use facial recognition and audio, enabling them to: Identify customers and attach them to loyalty programs. This is already creating major shifts in customer discovery, loyalty, and relationship. Reduce theft.

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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs. First-party data can inform restaurant marketing and advertising strategies, leading to better customer retention and higher foot traffic.

Marketing 379
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Mastering Restaurant Metrics: Your Comprehensive Guide to Business Success 

Apicbase

To calculate labour cost percentage: Labour Cost Percentage = Labour Cost / Sales Pro Tip: To identify what’s affecting your labour costs, divide the staff by FOH (front of house) and BOH (back of house). Customer Acquisition Cost (CAC) This is the money you spend on marketing and advertising to acquire each new customer.