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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Your mission statement is the ‘why’ of your restaurant.

Marketing 418
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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it. A casual brunch spot in a college town will attract a different crowd than a high-end steakhouse in a business district. What price points are they comfortable with? Behavioral Patterns: How often do your customers dine out?

2025 195
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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board. percent in December and 11.3

Marketing 221
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Simple Restaurant Marketing Plan for 2021 [PDF Template]

7 Shifts

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195
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How To Open a Restaurant: 12 Steps to Starting a Restaurant

Restaurant Clicks

Fast food, mid-scale, or upscale? Casual or formal dining? Considering your target customer personas can help with making choices like menu, pricing, layout, marketing, and other aesthetic choices. . This is also useful for restaurant SEO purposes. . Again, shop around for the best prices. Consider the following:

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