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MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. Valentine's Menu Trends Restaurant guests heavily favor tasting menus this Valentine’s season, according to Lightspeed. percent dip in overall gratuities.

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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

Other advancements include: integrating data from various sources, including social media, reviews, and loyalty programs, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences. Nothing is fraud proof.

2024 215
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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8. Tip: Your competitor analysis needs to include the digital space too. This could be exciting drinks, a great happy hour, family-friendly promotions, or a fantastic menu that people can't help but try.

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2023 Outlook: Trends and Challenges Restaurants Will See, Part One

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked experts for their thoughts on trends and challenges that will affect the restaurant industry in 2023. As mentioned before, this expands the need for loyalty programs, and also demands an agile technology stack that can go where customers are, as well as bring customers in.

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Everything You Need to Know About Ghost Kitchens (aka. Cloud Kitchens)

The Food Corridor

Cloud kitchens (often used interchangeably with “ghost kitchens”) are centralized licensed commercial food production facilities where one or two to dozens of restaurants rent space to prepare food for delivery-optimized menu items. Cloud kitchen menu items are optimized for ease of production and reliability of food quality upon delivery.