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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

2023 brought new challenges to the table for the restaurant industry, from rising food prices due to inflation to continued disruptions in the supply chain. Unfortunately, the traditional marketing tech stack that restaurants have long relied on is outdated, overpriced and ineffective in today’s digital ecosystem.

Marketing 197
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7+ Awesome Restaurant Super Bowl Specials and Promotions for 2023

7 Shifts

Super Bowl 2023 Promotion Ideas for Bars and Restaurants 1. If you don't want to give out discounts, consider other perks like loyalty cards or free dessert. We've compiled some fun Super bowl promotional ideas to get your first social media marketing plan started. But behind it all, what matters most is HOW you attract clients.

Specials 195
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Hospitality trends restaurants should know in 2023

Open for Business

No one would have guessed that so many people would be working remotely in 2023, or that TikTok would become the next social media powerhouse. And showing that you’re aware of the latest trends can attract new guests, build loyalty, and raise your profile. These are some of the latest hospitality trends to consider for your restaurant.

2023 78
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Survey Says: Restaurateurs Are Making Expansion Plans

Modern Restaurant Management

The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns. Labor : From a labor standpoint, 2023 was a relatively good year for operators.

2024 203
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Top 24 Restaurant Management Software Solutions for 2023

Sling

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. In addition, Toast offers products ranging from payroll and tips management to inventory management , email marketing and more. It covers local health codes from the U.S.

2023 78
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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221
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Restaurant service: What it takes to knock it out of the park in 2023

Open for Business

To make that happen, restaurant owners need to invest in staff training, service standards, marketing, and tech to create the most positive guest experience. Make sure your staff training program is on point As Massimo Bottura told The World’s 50 Best Restaurants , “The waitstaff are more than 50% of the experience.”