The Great Birria Boom
EATER
JANUARY 8, 2021
In 2013, Ruben Ramirez approached his cousin Oscar Gonzalez and asked him to help him strike it rich selling some of that Poblano gold to LA’s Mexican community. Oscar designed the logo, which has been copied by lots of the other trucks, and I did the wrap, the uniforms, and Ivan worked on the Instagram,” says Omar Gonzalez. “We
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