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77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors.
Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers. A smooth mobile experience keeps people engaged and leads to more online bookings.
This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). ” A Year of Challenges U.S. percent decrease in claims.
By optimizing their websites, restaurateurs make it easy for patrons find their business online which can lead to more customers dining in and/or ordering online. To “Google optimize” their websites, restaurateurs should: Make them mobile friendly. The fact is, mobile optimized websites fare better in search rankings.
It only exists online; customers can order food through a delivery app. Mobile Optimization : Optimize your website for mobile devices. SEO is more than just a trend; it's a way to get potential customers to your website. SEO is more than just a trend; it's a way to get potential customers to your website.
While we do live in a mobile world where smartphone pictures have become the norm, professional photography is still needed for restaurants. Managing SEO. While you want to show your dishes in their truest form, food photography allows you to take some liberties when it comes to how you present a dish and how you edit the final photo.
Pizza chains still getting orders via phone 70 percent of the time. People want to know about safety measures in order to know what rules they must follow. Up to date info and employee processes will make the research and dining/ordering experience all the more impressive. Blaze Bullock, SEO Strategist, Blaze Digital Marketing.
In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. Personalization is a significant trend that has been present for several years. You can provide appealing offers or discounts on your online ordering app.
Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Local SEO also benefits from: Regularly updating Google My Business listings. If a diner always orders vegan dishes, they should receive updates on vegan specials.
Go Paperless While paper-based loyalty programs have the benefit of giving something physical to the customer to keep, a paperless loyalty program is much more flexible for the customer, allowing them to receive updates and offers over email, a mobile app, or a loyalty card. Make online assets search friendly with SEO tactics.
Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting. Categorize your dishes in order of consumption, starting from the appetizers, then the main course, side dishes, desserts, and beverages. or "Do you want your drink upsized?"
Finally, your content should be presented from left to right and top to bottom. In fact, to further highlight the importance of food presentation on social media, 50% of Gen Z and 44% of Millennials said they were discouraged from visiting a restaurant because the food photography wasn't "enticing". how your food would look on camera).
A Mobile Point-of-Sale System. Mobility is central to a food truck business, and your point of sale should support that. Using a handheld device like an iPad to run credit cards, manage inventory, and place orders streamline operations and fit into the limited space of a food truck. Where are you now?
Restaurant owners trying to keep up with the constant inventory change are turning to inventory management software , which covers the inventory process end to end, from counting and transferring to ordering and invoicing. Keeping up with the rise of mobile. Restaurant websites and online restaurant menus should be mobile responsive.
As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. Your restaurant can be adorned with large and unique posters in order to draw the attention of people passing by. This essentially means having a heavier focus on presentation as opposed to just tasty food.
Local optimization for restaurants works best when targeting diners within a neighborhood or community, and SEO is ideal when you’re not targeting a specific location (like if you want more brand awareness of a multi-chain business, for example). Online ordering Delivery and takeout have risen since the pandemic.
COVID-19 triggered an increase in remote, app-based ordering in the US On Premise. More than two thirds (69 percent) of consumers say it is still their preferred method, compared to 9 percent who want to order through their phone. While many younger people have embraced digital order and pay, older ones haven’t.
This could be your website, your online ordering system, or even a third party like DoorDash. In addition, your website needs to be fast and mobile-friendly. You need a professional website with an online ordering system that introduces potential customers to your food, restaurant, culture, and ambiance.
Because your website is often the very first look at your bistro, you want to make sure you are presenting your restaurant in the best light. The goal of your bistro website is to attract visitors who will either place an order online, make a reservation, or stop by your restaurant. After all, first impressions matter.
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