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86 Your Brand Issues: How to Build Cohesive, Memorable Brands that Resonate with Guests

Modern Restaurant Management

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. The restaurant needs cohesion, from signage to menu design to uniforms. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact.

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Restaurant Cost Control Strategies Every Operator Should Be Using

ChowNow

These include: Food Costs Labor Costs Occupancy Costs Operating Costs Marketing and Promotions Expenses Every successful restaurant owner knows that tracking these isnt just a bookkeeping exercise; its how you spot opportunities to save money, collect data for better decision making, and run more efficiently.

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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

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How Cloud POS Enhances the Guest Experience in Restaurants and Hotels

Squirrel Systems

Personalized Service with Integrated Guest Data Modern POS systems for hospitality integrate with CRM, loyalty, and reservation platforms. Whether it’s remembering a guest’s usual wine order or noting dietary restrictions, personalized service builds loyalty —a proven way to increase return visits and word-of-mouth referrals.

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Why Cloud-Based POS Systems Are the Future of Restaurant Management

Lavu

Integration-Friendly: Easily connects with delivery platforms, accounting tools, and loyalty programs. With the global cloud POS market projected to grow 18.2% Consider a matcha café that uses an integrated loyalty program through its POS system.

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Restaurant Marketing Ideas: Strategies That Actually Work to Attract Customers

ChowNow

Marketing shouldn’t feel like throwing money onto a bonfire and hoping someone sees the smoke. Most restaurant marketing ideas sound good in theory, but fall flat in the day-to-day of running a busy restaurant. A consistent restaurant marketing strategy starts with how your brand looks, sounds, and feels—both online and in person.

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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make