86 Your Brand Issues: How to Build Cohesive, Memorable Brands that Resonate with Guests
Modern Restaurant Management
MARCH 3, 2025
First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. The restaurant needs cohesion, from signage to menu design to uniforms. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact.
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