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Business catering orders typically have a higher AOV and are often recurring. For example, restaurants like Subway see a nearly doubled average order value for business catering compared to social events. Ultimately, the best catering menus satisfy diverse audiences, tastes, and dietary needs.
Because of this, a large part of modern marketing is SEO : improving your website’s chances of appearing at the most useful times in relevant search results. For older searchers, the process of “finding” a restaurant online might be as simple as hunting down a particular recommendation to place an order.
One of the most effective ways to expand is to add an easy online menu/ordering system and delivery options for your customers. And online ordering further increases that pool to people who are in a hurry, picky, bad on the phone, or ordering for a very large group. In theory, the sky's the limit.
A well-structured FAQ also improves search engine optimisation (SEO) by containing keywords and phrases that potential customers use in search queries. Can I pre-order a meal if I’m in a hurry? What other dietary needs and preferences do you accommodate? Can I pre-order and pick up my drinks?
Soon, customers will be sitting down and ordering your food. If they have dietaryrestrictions, they’ll want to know if your restaurant even has food they can eat. Once it’s built, you can improve the SEO if web searches for your business aren’t leading people to your website. Menu Extremely important!
You may want to offer an incentive for a repeat visit like 20% off their next order. If most of your regular customers are coming from the SW, you should focus your marketing efforts on local SEO for this zone. Do you have any dietaryrestrictions that hindered you from ordering certain dishes?
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