Modern Restaurant Management
APRIL 15, 2020
The top factor influencing the choice to buy alcoholic drinks with take out/delivery relates to ease and safety. Since then, gift card sales have declined, but online ordering and merchandise sales have both increased steadily: Online orders have increased 50 percent week-over-week for the last three weeks. New F&B Trends.
Indoor Media
AUGUST 17, 2017
Think that coupon advertising is obsolete in the digital age? While many assume that deal-hunters and coupon-clippers are the only ones looking for a bargain, according to a survey by Visa, 72 percent of Americans who earn more than $125,000 use coupons. Think again. What does this mean? Loyalty Cards.
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Touch Bistro
JULY 15, 2021
Optimize for Sales: Use menu engineering principles and a bit of behavioral psychology to influence the dishes that diners choose. For example, let’s say a popular Instagram food influencer posts a tasty picture of one of your best-selling dishes to their Instagram Stories. phone, laptop) and browser (i.e. Use Email Marketing.
Gourmet Marketing
SEPTEMBER 23, 2021
Simply request your audience to retweet a message and then they’ll be entered into a raffle for a chance to win a meal, some merchandise, or even something bigger. Work with food influencers and marketing services. One of the most effective ways to use social media is to find and work with food influencers. Source: [link].
7 Shifts
MARCH 30, 2022
Restaurant merchandise allows your brand to be given as a gift - either to or on behalf of some of your restaurant's biggest fans. For example, Cambridge Brewing Company often hosts giveaways for free beer and merchandise on Instagram. Want to lure in your competitor's customers with a coupon? Restaurant Merch.
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