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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

Data findings in the series have offered insight into customer expectations to support restaurant brands as they navigate through the health crisis and continue to move forward through the recovery. These closures presented the surviving brands with the opportunity to acquire new guests. Mobile Apps. Advanced personalization.

2021 186
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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

Must haves for local chain restaurant apps include easy ordering (66 percent), easy payment (61 percent), loyalty/rewards points (52 percent), and coupons and/or deals (52 percent). One in two ranked points and/or dollars off for rewards as most important followed by coupons. Social media heavily influences app downloads among Gen Z.

2021 146
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Defining a Post-COVID19 Consumer: What Your Guests Will Look for When They Walk Through Your Doors

Goliath Consulting

But much has changed since you’ve last had dine-in guests; consumer spending behavior and eating habits have been reset. Other than your most loyal customers, there is no guarantee that your old guests will return to dine with you while social distancing and other public health recommendations remain in effect.

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MRM Research Roundup: QSR Update and What Feeds Us

Modern Restaurant Management

We’ve noticed that the increase in basket size is partly due to more guests being on the same check and that, in fact, the share of single-party orders has declined.” consumers' delivery and takeout habits have evolved through COVID-19 recovery. In short, consumers are ordering more food, and for larger parties.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The Value of Trust. Sales velocity is now +177 percent year-over-year (comparing the same week one year prior).

2021 185