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Gift Card Marketing During COVID-19 and How It Can Help Restaurants

Touch Bistro

As the COVID-19 pandemic slowly begins to recede, many restaurants are turning to gift card marketing as part of their 2021 recovery plan. First and foremost, gift cards provide restaurants with an immediate source of revenue – cash that can be incredibly valuable in the early months of recovery. Immediate Cash Flow. Brand Awareness.

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MRM Research Roundup: Mid-November 2020 Edition

Modern Restaurant Management

Among the highlights: Online Ordering sales of pizza (+9 percent), burgers (+10 percent), and fried chicken (+5 percent) were up from last year, but the largest trend in online ordering was sandwiches and wraps as guests give up on slapping bread together at home and restaurants pivot to menu items that travel well.

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#LifeOrDeathRecipe Challenge and ‘A Woman’s Place’

Modern Restaurant Management

As part of the effort, KitchenAid is partnering with JBF to create more possibilities in the kitchen for culinary professionals as they face a difficult recovery. “Restaurant models are evolving to meet growing consumer demand for off premise dining. Tortas Frontera is part of a truly iconic Chicago restaurant family.

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MRM Research Roundup: End-of-June 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we feature top foods of 2021, customer satisfaction, the Good Food 100 and shopping sentiments, State of the Plate. This one, fielded May 25-28, 2021 included 805 respondents and seems to be a good indicator of future behavior. That said, we are seeing some changes across consumer behaviors.

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PPP Flexibility, Free Reopening Resources and HungerForce

Modern Restaurant Management

In this edition of MRM News Bites, we feature the latest on PPP loans and newest tech and products to help restaurants on the road to recovery. Recovery Roadmap. Southern Glazer’s Wine & Spirit s is offering a Hospitality Industry Recovery Strategy Roadmap for on-premise businesses. PPP Goes Flexible.