Menu Engineering: Innovating Menus for Profitability and Simplicity
Aaron Allen & Associates
MARCH 29, 2024
Coffee and Snack chains are among the most frequent innovators, with Krispy Kreme, Dutch Bros, Dunkin’, Starbucks, and Tim Hortons leading the pack — especially with a focus on LTOs for beverages. This requires updated and accurate training for baristas and FOH staff that needs to be considered in the investment for developing the new item.
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