Should Momofuku Own the Term ‘Chili Crunch’?
EATER
APRIL 5, 2024
In a cease-and-desist letter sent March 18, 2024, Momofuku’s lawyer accuses Malaysian food brand Homiah, maker of Sambal Chili Crunch — called Crispy Sambal prior to 2023 — of infringing on its trademark rights. It now appears to be going after brands with both spellings. Maintaining trademarks requires policing its use. “It
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