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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

One option is to include important information like your company name and phone number at the top of your page. If we consider Google, having such information on your website helps it appear in geo-targeted searches. According to brightlocal , at least 87% of internet users are influenced by reviews and comments.

Marketing 397
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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too. Knowing they have a lunch special on Wednesdays is invaluable knowledge to have, and can inform your own decision making. One key aspect of your website is search engine optimization (SEO).

Marketing 418
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The Essentials of Local Restaurant Marketing: Attracting Customers and Building Loyalty

Goliath Consulting

These are the basics of local restaurant marketing to attract customers and cultivate loyalty. This information will enable you to create targeted campaigns that resonate with your potential customers. Create an appealing and user-friendly website that showcases your restaurant’s menu, location, and contact information.

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Restaurant Marketing for Inflationary Times

Modern Restaurant Management

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Include such information in the footer to appear wherever visitors go on the website and make a dedicated page with contact details.

Marketing 203
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Digital Marketing Strategies for Restaurants in the Digital Age

Goliath Consulting

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Beyond basic information, include detailed menus, daily specials, and an events calendar. Local SEO also benefits from: Regularly updating Google My Business listings.

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Simple Restaurant Marketing Plan for 2021 [PDF Template]

7 Shifts

Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too. Knowing they have a lunch special on Wednesdays is invaluable knowledge to have, and can inform your own decision making. One key aspect of your website is search engine optimization (SEO).

Marketing 195
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Seven Enticing Restaurant Marketing Tips

Modern Restaurant Management

Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. This is a great marketing opportunity, since it gives you the chance to connect on a more meaningful level and build loyalty with your diners. Start a Food Blog.

Marketing 189