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Local SEO vs SEO – What’s Best for Your Restaurant Brand?

Modern Restaurant Management

Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. SEO is when you optimize online content so that your brand is easier to find when Google crawls the internet for results. That’s where local SEO comes in, which is optimizing content with a specific location in mind.

SEO 474
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MRM EXCLUSIVE: Marketing Your Virtual Restaurant – Tips for Success

Modern Restaurant Management

This means that restaurants and franchises must focus on efficiency and lean operations. It only exists online; customers can order food through a delivery app. Mobile Optimization : Optimize your website for mobile devices. SEO is more than just a trend; it's a way to get potential customers to your website.

Marketing 492
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The Pandemic Made Delivery a Necessity for Restaurants. What’s Next? 

Modern Restaurant Management

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4

Delivery 421
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. The US and UK also varied on how they wanted to retrieve take-out orders.

2020 493
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Why ‘Hyperlocal’ is the Future of Restaurant Marketing

Restaurant Engine

.” Its important to consider this behavior when creating your Google and Facebook ads and working on your website’s SEO (search engine optimization). This may mean dining in at your restaurant or ordering for pick-up or take-out. This mobile dominance means that restaurants must tailor their online presence to mobile users.

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The Top 10 Restaurant Podcasts to Tune Into

7 Shifts

Begin your podcast listening with this episode on franchising , featuring Steve DeSutter - former President/CEO at Focus Brands Inc. Join host Jeremy Julian as he covers a variety of topics, such as trade shows, POS systems, scheduling apps, marketing, social media, mobile payment, EVG, and much more! podcast website. podcast website.

Coaching 195
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10 Operational Challenges Restaurants Should Expect in 2020

Restaurant365

Tools like cloud-based scheduling and centralized mobile apps for employees can help make labor scheduling more efficient. Tools based on accurate inventory, like smart ordering, suggested purchasing amounts, or smart receiving (tracking when vendor ingredient costs are above normal), help maintain the profit margin of individual menu items.

2020 92