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MRM Research Roundup: Mid-November 2020 Edition

Modern Restaurant Management

Nearly half of Americans (48 percent) would dine at a restaurant more often if it offered a brand loyalty program (versus 14 percent no and 32 percent maybe). The most important factor for Americans to join a brand loyalty program? Discounts and special offers for future visits (54 percent); free food (27.5

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MRM Research Roundup: Mid-October-2019 Edition

Modern Restaurant Management

With 78 percent of restaurant operators considering off-premises programs a strategic priority, restaurant brands are investing big in technology, but are struggling to keep up with changing consumer expectations. Key areas of growth include: 92 percent of consumers use drive-thru at least once a month. To learn more, click here.

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