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Restaurant Loyalty Programs to Boost Revenues

Cheetah

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. The US and UK also varied on how they wanted to retrieve take-out orders.

2020 197
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MRM Research Roundup: Mid-June 2020 Edition

Modern Restaurant Management

As stay at home orders are lifted, consumers will begin visiting restaurants and businesses locally while practicing social distancing. There remains a high uptake of food delivery across the four states, with 67 percent of consumers having ordered take-out/delivery of food in the last two weeks, and 14 percent a delivery with alcohol.

2020 184