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The Rise of Transparent Dining and What It Means for Restaurants

The Rail

This shift is driven by growing environmental awareness, social media scrutiny, and increased access to digital information. Public scrutiny can lead to social media callouts, negative reviews, and long-term reputational harm thats difficult to repair. If only 60% of the menu is sourced locally, say so.

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Competition’s Coming: Key Technology Changes Can Help You Win

Modern Restaurant Management

For example, customers using these sources are searching for restaurants with information about allergens, vegan offerings and other consumer concerns and interests. But one of the biggest digital investments restaurants can make is in advertising. It’s also one of the easiest to implement and gets the most engagement.

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Marketing Your Restaurant to Allergen-Conscious Customers 

Next Restaurants

Much has been done for allergen-awareness in recent years, from the rise of popular health trends like gluten-free diets and increased exposure to allergen incidents through social media, but with 200,000 Americans admitted to hospital for allergic reactions to food every year, more can be done.

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Crafting Allergy-Friendly Dining Experiences Using Payment Tech

Modern Restaurant Management

To keep up, restaurants need systems that can quickly check if dishes contain allergens and alert staff. This requires technology that can analyze ingredients against common allergens and instantly inform the kitchen and serving staff. QR code menus, for example, are a simple but effective solution for diners with allergies.

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How Insurance Needs Differ for Traditional Restaurants v. Mobile Food Businesses 

Modern Restaurant Management

Advertising protection. This can be unlabeled allergens or a foodborne illness. General liability can also protect your business against claims associated with personal and advertising injury. Each restaurant has its own unique restaurant insurance needs and it is important to know what coverages are available to you.

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How to Meet The Needs of Today’s Coffee Shop Customer

Perfect Daily Grind

With social distancing limiting the number of people allowed into coffee shops at a certain time, more efficient processes will also ensure that queues are kept short and as many customers are served as possible. This means creating a space in your coffee shop that enforces social distancing. Credit: Nicole Motteux.

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5 Reasons Why Content Localization is Important for Your Restaurant SEO Strategy

The Rail

On the STARBUCKS website localized for the UK, the information on the menu is much more concise — it offers to view details about allergens in a product by following a link and reporting a food allergy to a barista. Social media for regional offices allow communication directly with customers.

SEO