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This shift is driven by growing environmental awareness, socialmedia scrutiny, and increased access to digital information. Public scrutiny can lead to socialmedia callouts, negative reviews, and long-term reputational harm thats difficult to repair. If only 60% of the menu is sourced locally, say so.
For example, customers using these sources are searching for restaurants with information about allergens, vegan offerings and other consumer concerns and interests. But one of the biggest digital investments restaurants can make is in advertising. It’s also one of the easiest to implement and gets the most engagement.
Much has been done for allergen-awareness in recent years, from the rise of popular health trends like gluten-free diets and increased exposure to allergen incidents through socialmedia, but with 200,000 Americans admitted to hospital for allergic reactions to food every year, more can be done.
To keep up, restaurants need systems that can quickly check if dishes contain allergens and alert staff. This requires technology that can analyze ingredients against common allergens and instantly inform the kitchen and serving staff. QR code menus, for example, are a simple but effective solution for diners with allergies.
Advertising protection. This can be unlabeled allergens or a foodborne illness. General liability can also protect your business against claims associated with personal and advertising injury. Each restaurant has its own unique restaurant insurance needs and it is important to know what coverages are available to you.
With social distancing limiting the number of people allowed into coffee shops at a certain time, more efficient processes will also ensure that queues are kept short and as many customers are served as possible. This means creating a space in your coffee shop that enforces social distancing. Credit: Nicole Motteux.
On the STARBUCKS website localized for the UK, the information on the menu is much more concise — it offers to view details about allergens in a product by following a link and reporting a food allergy to a barista. Socialmedia for regional offices allow communication directly with customers.
Imagine this: one day you wake up to the constant buzz of socialmedia notifications on your phone. Super Niche Blogs: this type of food blogger goes in waist deep on a particular type of food, food style, allergen, etc. SocialMedia Influencers – Who Are These People? Use their social power to your advantage.
It takes fewer resources than socialmedia. Fluctuating reach on socialmedia can be detrimental to marketing. Email is the best way to reach customers wherever they may be—without paying for advertising space. Don’t rely on socialmediaadvertising; send email invites instead.
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