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2024 Outlook: Restaurant Trends and Challenges, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. We look forward to another year of serving up fresh dishes and brighter mornings to every customer with care, openness and intention. Read the first part, here.

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The Digital Revolution, Evolving Consumer Expectations and Other Trends

Modern Restaurant Management

Enhanced Customer Engagement – Restaurants intensified their commitment to customer engagement, using strategies including personalization, loyalty programs, and data analytics to customize offerings and experiences. This helped them improve customer relationships, loyalty, satisfaction, and retention.

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What Consumers Want? A B2C Checklist

Modern Restaurant Management

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

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Consumer Habits Are Changing — What’s Next for Restaurant Tech?

Modern Restaurant Management

Many food and beverage establishments have seen success with technology — such as contactless options, automation to support changing workforces and innovative customer loyalty strategies — in their endeavors to meet the demand for safer and more convenient dining experiences.

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What’s the Future of Restaurant Technology in 2024?

Mad Mobile

Statistic Detail 46% 46% of adults think technology has a positive impact on their restaurant experience. 65% 65% of customers prefer self-service kiosks. trillion in 2024. . trillion in 2024. 25% to 95% Boost to profits spurred by a 5% increase in customer retention via loyalty programs.

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