From Garnish to Secret Sauce: How Loyalty Has Become the Real Revenue Driver
Modern Restaurant Management
JULY 18, 2025
According to PAR’s 2025 QSR Operational Index , loyalty transactions rose more than 30 percentage points in 2024. Maybe you’d toss in a birthday coupon or a surprise double-points day. Guests now rack up rewards by completing visit streaks, hitting milestones, and participating in mobile challenges.
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