MRM Research Roundup: QSR Update and What Feeds Us
Modern Restaurant Management
MARCH 1, 2022
Top reasons consumers download restaurant apps: fast and easy to order food (52 percent), earn and track loyalty points (49 percent), exclusive deals or coupons (48 percent), to bypass a long line (47 percent), ease of payment (42 percent). Nearly 1 in 2 will download a restaurant app to bypass a long line. Tipping is inconsistent.
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