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Why are YouTube coffee brands becoming more popular?

Perfect Daily Grind

JANUARY 25, 2023

For instance, YouTube influencer Emma Chamberlain’s coffee brand raised US $7 million in Series A funding in August 2022, which was used to support brand expansion and product development. They explain that marketing and selling coffee products allowed them to go beyond the standard range of merchandise that YouTubers typically sell.

Social Media 169
Social Media Merchandise Influencer Certification 169
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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

APRIL 15, 2020

The top factor influencing the choice to buy alcoholic drinks with take out/delivery relates to ease and safety. Since then, gift card sales have declined, but online ordering and merchandise sales have both increased steadily: Online orders have increased 50 percent week-over-week for the last three weeks. Brand Preferences.

2020 196
2020 Fast Casual Point of Sale Online Ordering 196
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