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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

Engaging Customers During COVID-19. Consumers prefer an easy experience when they do choose to order food or buy products or services online. Things to think about here are whether you are providing a COVID-sensitive pickup experience. For projections, click here. However, they need to know that you have this capability.

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Why are YouTube coffee brands becoming more popular?

Perfect Daily Grind

For instance, YouTube influencer Emma Chamberlain’s coffee brand raised US $7 million in Series A funding in August 2022, which was used to support brand expansion and product development. They explain that marketing and selling coffee products allowed them to go beyond the standard range of merchandise that YouTubers typically sell.