Wed.Mar 20, 2019

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What Restaurant Rescue Shows Get Wrong About Marketing

Michael Hartzell - Restaurant Marketing

You've probably seen at least one reality show like this: a chef or restaurateur visits a failing eatery, usually undercover. They try the food and experience the service firsthand before revealing their identities — and their less-than-flattering opinions of the place. Then, they get to work, teaching the staff how to improve everything from their mixology skills to their menu choices to their ability to warmly welcome customers.