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Check out some of the insights driven by the social response below: Gen Z says ranch is overrated, but there’s a catch. TikTok-To-Table : As soon as August arrived, so did a wave of consumer obsession for socialmedia’s viral “Cucumber Salad” trend.
Source eco-friendly products where possible, and look at implementing onsite produce gardens and/or composting. Partnering with local alcoholic industries like craft breweries, liquor manufacturers, and vineyards for activities like beer flights and parings to dishes is generally a hit and potentially caters to younger and upscale diners.
In the meantime, until restaurants can secure total ownership, socialmedia presents a strong opportunity for restaurants to build brand loyalty, interact with diners and drive growth as 48 percent of consumers follow a restaurant or food brand’s account, and 21 percent have selected a restaurant based on a socialmedia post.
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