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The Pandemic Made Delivery a Necessity for Restaurants. What’s Next? 

Modern Restaurant Management

” At PepsiCo, our Foodservice team works with customers across the industry including franchise and locally-owned restaurants, so we’ve seen first-hand the challenges and opportunities around delivery. This is true in meeting the current demand for delivery, as well as helping to mold what the future of delivery looks like.

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Why ‘Hyperlocal’ is the Future of Restaurant Marketing

Restaurant Engine

Not only are you competing with chain restaurants and their massive advertising budgets, but youre also competing against local restaurants on social media platforms and with their own pay-per-click budgets. Local SEO Best Practices : Include your full business address, phone number, and hours of operation on every page.

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Owning a Bar: Everything You Need to Know

7 Shifts

Buying into a franchise can be a good option because it provides support and brand recognition. It's easy to focus on getting customers through the door with advertisements and discounts, but if you're not working on keeping them there—and bringing new ones back—then your business could be at risk. End with a launch party!

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

WIthout a brand’s participation, consumers may be viewing inaccurate information on social media and local listings (Yelp, Google My Business), or low SEO rankings. 45 percent of those surveyed coordinate marketing efforts between corporate marketing teams and local franchise owners.

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How to Open a Restaurant or a Bar: 5 Steps

Next Restaurants

If you conclude a franchise agreement , then this network most likely has a coach who will bring you up to date and can help you through the entire process. Let’s Talk About Advertising. You can start a new restaurant without advertising, but it is unlikely to stay in the market. They will tell you about all the nuances.

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Must-Have Features For A Restaurant Website

The Restaurant Times

To raise restaurant awareness, widen your consumer reach, generate traffic to your website, and establish long-term customer relationships, pay for advertising on social networking websites. One great restaurant franchise that is using this technique is Shake Shack. Source: Starbucks website. Optimize For Search Engines.

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10 Operational Challenges Restaurants Should Expect in 2020

Restaurant365

Consequently, it’s wise to invest in SEO-friendly updates and quick load time maintenance for website pages, especially on mobile. The more locations a brand or franchise has, the harder it is to create a consistent dining experience. Restaurant websites and online restaurant menus should be mobile responsive.

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