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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs. In addition to the abovementioned sources of data, an increase in reservation and food delivery app use has led to a surplus of diner data.

Marketing 190
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Meeting Off-Premise Demand While Rebuilding In-Restaurant Sales to Boost Profitability

Restaurant365

For instance, the increase in customer expectations for convenience or the rise of online ordering for takeout or delivery already existed before the pandemic. Restaurants had to change business models, pivoting to a larger focus on takeout food and food delivery. Is off-premise dining here to stay?