MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition
Modern Restaurant Management
FEBRUARY 5, 2024
Other highlights include: Check Size Up, Tips Down: Guests are willing to treat themselves to menu items like steaks, caviar, truffles and tasting menus, resulting in an average 14 percent increase in their bill. However, when it comes to tipping, it seems Cupid missed the memo, and there's a 1.5 percent dip in overall gratuities.
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