How The Chocolate Room created a chocolate culture for accelerating growth
The Restaurant Times
AUGUST 25, 2022
By 2008, we figured out that franchising was the way to scale The Chocolate Room brand. Realizing the huge potential of chocolate desserts in India, Vikas Punjabi voyaged from Australia to India in 2007 to launch the first-ever chocolate cafe brand, The Chocolate Room. In Conversation with Vikas Punjabi of The Chocolate Room .
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