What are ‘restaurant choice’ drivers?
Black Box Intelligence
MAY 7, 2022
When choosing a restaurant, the usual suspects help determine a customer’s ultimate decision: the proximity of the restaurant, the time available to dine (a quick bite to eat or a leisurely meal) and the type of cuisine desired. However, there are a handful of critical other drivers that heavily impact our choice of restaurant, that can be be summed up by the way a restaurant makes us feel. .
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