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From information in delivery service provider portals such as DoorDash, Uber Eats and Grubhub to BOH operations and store sales figures tracked via POS systems, the data generated by everyday business operations is highly valuable but complex. How is data gathered? Before we can capitalize on data insights, we must collect it.
As these big tech players align more with fast food chains and large franchises, independent restaurants will increasingly turn towards software partners that treat them with more respect. People don't want to have their credit card go out of sight and into the BOH where people are doing god knows what with it.
Kiosks not only free up their staff to focus on BOH operations and the drive-thru, boosting productivity, but they also increase order sizes. Big fast-food brands are focusing on developing show-stopping apps that serve multiple purposes: Customer loyalty, contactless ordering, coupons, and even first-party delivery.
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