10 Ways to Make it Easier for Customers to Spend Money – Remove the Friction in your Cafe or Restaurant
Ken Burgin
FEBRUARY 8, 2022
The sales term is ‘grease the slide’ – removing any friction that stops a customer completing a sale. Amex fees are a bit higher, but ‘no Amex’ rules get people offside, especially if they want the points. Make sure they are also available on your e-commerce site for merchandise and delivery orders.
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