Influencer Merchandise White Paper 
Touch Bistro
JULY 15, 2021
Optimize for Sales: Use menu engineering principles and a bit of behavioral psychology to influence the dishes that diners choose. For example, let’s say a popular Instagram food influencer posts a tasty picture of one of your best-selling dishes to their Instagram Stories. white on blue), and dark text for a light background (i.e.
Modern Restaurant Management
DECEMBER 17, 2020
“It’s encouraging to see consumers continue to rally and support local businesses, with many planning to purchase merchandise, specialty items and gift cards as holiday gifts.” 22 percent of customers are looking to buy restaurant merchandise. 24 percent of people are interested in gifting signature sauces.
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