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In the ever-evolving restaurant industry landscape, virtual brands have emerged as a buzzworthy innovation. These “ghost kitchens” operate without a traditional brick-and-mortar presence, selling their culinary creations exclusively through online delivery platforms. As the concept gains traction, a critical question arises: Are virtual brands a sustainable economic benefit for operators or merely a fleeting trend?
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Although I love to sip rosé throughout the year, mild spring weather and flowers blooming makes it all the more enticing! Photo courtesy of Maison M. Chapoutier. The Chapoutier family is no stranger to producing rosés and many other wine styles. This iconic winery is located in the picturesque Rhône wine region in southeastern France.
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